In China, economically developed cities such as Beijing and Shanghai have always been the darlings of the advertising industry. "Jingwei Er" and "Haipai" culture are the cultural themes that these two cities use to create their own characteristics and to promote their image to the outside world. Beijing is the political center and cultural gathering place of China, and excellent outdoor advertising can make the ancient capital exude a "Beijing flavor" that is suitable for the inclusiveness of the capital. Outdoor advertising in Beijing presents its inclusiveness through various regional approaches, such as Wangfujing and Xidan being bustling commercial districts. Outdoor advertising showcases fashionable features and mainly focuses on consumer goods such as cosmetics, fashion, watches, and mobile phones. Haidian Zhongguancun is mainly focused on the IT industry, and this area is also a gathering place for universities. Therefore, advertisements for major computer brands, tablets, printers, and other electronic products can be seen everywhere. The advertising design also displays a combination of fashionable appearance and colorful colors, and incorporates the cultural characteristics of universities. Shanghai, since its founding, is a place where the sea embraces all rivers and where Chinese and Western cultures intersect, making it an economically developed metropolis. The outdoor advertisements and urban planning in the center of Shanghai, major road crossings and busy places are naturally appropriate. The Bund, Chenghuang Temple, Nanjing Road, Sichuan North Road and other accompanying advertisements reflect each other. They have different styles and characteristics both at home and abroad, and they blend with each other to create an urban landscape. Building advertising machine LCD advertising machine

2. Urban impact

The impact of outdoor advertising machines on cities is determined by their own media environment characteristics, which mainly include geographical and cultural environmental features. Geographic environment refers to the objective location of outdoor advertising machines, such as buildings, municipal facilities, commercial environments, etc; The cultural environment refers to the characteristics of local customs, living habits, laws and regulations. It is precisely because of the media features of outdoor media that outdoor advertising has a huge influence on the urban environment around us. For example, road signs, signboards, window displays, car body advertisements, neon light advertisements, electronic display screens, etc. around us, they cover various forms of buildings such as buses, subways, commercial streets, parking lots, roadsides, office buildings, communities, etc. Outdoor advertisements can be seen everywhere in the streets and alleys.

3. Social impact

In the construction of urban image, outdoor advertising can spread the latest product information and advanced life concepts to people through text language and images. It not only enriches people's cultural life in form, but also subtly influences and leads people's life trends, adding people's artistic aesthetic taste. Therefore, it has an important impact and driving role on economic development, consumption orientation, value orientation, urban culture, etc. As a barometer of urban development, it also reflects the overall spiritual style of the city. Moreover, the content and form of dissemination and reflection are concentrated to reflect the political culture, economic prosperity, and other current situation of the city, which has great social significance. For example, on the streets of Frankfurt, various outdoor advertisements are arranged in rows, as if you are in a sea of advertisements, with a variety of styles but no sense of oppression, providing visitors who come from afar with rich visual enjoyment and reflecting the cultural heritage of your Central European city. For example, in Las Vegas, the main economic foundation of the city is the entertainment and leisure industry, so outdoor advertising here often uses lighting to create a world of light and shadow, and the image of nightlife, thus contributing to the economy of the entire city.

Shenzhen Jintong Display Technology Co., Ltd

Address: 4th Floor, Building A, Xinbaoyi Industry and Trade Building, Zhongting North Road, Bao'an District, Shenzhen

Phone: 0755-23576861

Fax: 0755-23573050

After sales service: 18603078925

24-hour sales hotline:

15220233259 / 13923710018

Email: [email protected]